What is the difference between boosting post and running ads and which is good for customer engagement and sales

The difference between boosting a post and running ads lies in the level of control, customization, and targeting options they offer. When it comes to customer engagement and sales, running ads tends to be more effective. Here's why:

Boosting a Post:

Boosting a post is a simpler and more user-friendly option provided by social media platforms.

It is suitable for increasing engagement (likes, comments, shares) on a specific post and expanding its reach to a wider audience within your existing followers and their connections.

Boosted posts are generally less customizable in terms of ad format, placements, and advanced targeting options.

The objective of boosting a post is to amplify its visibility and encourage organic interactions, rather than focusing on specific actions or conversions.

Boosting a post is cost-effective for gaining more visibility and interactions with your content but may not directly translate into immediate sales.

Running Ads:

Running ads through an advertising platform provides more advanced features, targeting options, and flexibility.

It allows you to choose specific campaign objectives aligned with your marketing goals, such as driving website traffic, generating leads, increasing sales, or brand awareness.

Ad campaigns offer more control over budget, ad creatives, ad formats (image, video, carousel), ad placements (news feed, sidebar, stories), and detailed targeting criteria based on demographics, interests, behaviors, and custom audiences.

Running ads enables advanced optimization techniques, conversion tracking, and A/B testing to fine-tune your campaigns and maximize their effectiveness.

Running ads is well-suited for businesses or individuals looking for specific outcomes and measurable results, such as driving customer engagement and sales.

In terms of customer engagement and sales, running ads provides more opportunities for targeting specific audience segments, creating compelling ad creatives, and optimizing campaigns to drive desired actions. It allows you to customize your ads based on the buyer's journey and target users who are more likely to convert into customers. Additionally, running ads offers features like conversion tracking and retargeting, which can be powerful tools for increasing customer engagement and driving sales.

While boosting a post can help increase visibility and general engagement, running ads provides a more strategic and targeted approach to maximize customer engagement and drive sales. However, it's important to align your choice with your specific marketing goals, budget, and the level of control and targeting precision you require.