Launch jacking is a marketing strategy where individuals or businesses aim to capitalize on the buzz and excitement surrounding the launch of a new product or service. The "launch jacking formula" refers to a specific approach or set of steps used to maximize the benefits of launch jacking. Here is a general outline of the launch jacking formula:
Identify the right product: Research and identify products
or services that are highly anticipated and likely to generate significant
attention and demand upon their release. Look for products in niche markets
where competition may be relatively low.
Pre-launch preparation: Build an audience or following
within the target market. This can be achieved through social media channels,
email lists, blogs, or other platforms. Create engaging content related to the
product or niche to attract and retain followers.
Gather information: Obtain as much information as possible
about the upcoming launch. This can include details about the product, its
features, benefits, launch date, pricing, and any promotional materials
available.
Create pre-launch content: Develop compelling content that
generates interest and anticipation among your audience. This can include blog
posts, videos, podcasts, social media updates, or reviews about the product.
Focus on providing valuable insights and highlighting the potential benefits of
the product.
Build relationships: Connect with influencers, bloggers, or
industry experts who have a significant following in your target market.
Collaborate with them to create content or promote the launch to their
audience, leveraging their credibility and reach.
Launch day promotion: On the day of the product launch,
create a sense of urgency and excitement among your audience. Publish or share
content that highlights the launch, offers exclusive bonuses or discounts, and
encourages people to take action immediately.
Post-launch engagement: After the launch, continue engaging
with your audience and provide ongoing support and value. Follow up with any
additional content, tutorials, or customer testimonials to maintain momentum
and maximize conversions.